Top 20 Instagram Influencers in China for 2026
In the ever-evolving landscape of social media, influencers play a pivotal role in shaping trends, promoting brands, and connecting with audiences. As we look ahead to 2026, the Chinese Instagram scene is vibrant, showcasing a diverse array of talents. Here’s a closer look at the top 20 Instagram influencers in China, each making waves in their unique way.
20. Yang Ge
Yang Ge is a Chinese actress who has made a name for herself in Europe, seamlessly blending cultural narratives through film, stage, and fashion. Her Instagram presence is a rich tapestry of Chinese cinema and European flair, often featuring viral TikTok content that resonates with a global audience. Yang Ge’s posts highlight cultural fusion, language transitions, and her travels, making her a compelling figure in the influencer space.
Instagram Score: 91.5/100
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19. Marcelo Wang
Marcelo Wang is a dynamic social media creator known for his engaging content focused on learning Chinese. With a humorous twist, he often incorporates cultural references and popular figures like Rihanna and Nicki Minaj into his posts. His vibrant personality and relatable anecdotes have made him a favorite among language learners and cultural enthusiasts alike.
Instagram Score: 91.6/100
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18. Nick 毛若懿
Nick 毛若懿 is a bilingual creator who shares his journey through travel and personal development on platforms like Instagram and TikTok. His content is reflective, focusing on resilience and self-worth while showcasing stunning imagery of various landscapes. Nick’s storytelling often emphasizes the immigrant experience, making his posts both inspiring and relatable.
Instagram Score: 92.3/100
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17. Naomi Neo 梁文珊
Naomi Neo is a multifaceted influencer known for her work with various food and lifestyle brands. Her content often features family moments, automotive culture, and personal adventures, particularly with her son. Naomi’s engaging posts resonate with a broad audience, especially those interested in lifestyle and luxury.
Instagram Score: 92.3/100
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16. Song Wei Long
Song Wei Long is a prominent actor and global brand ambassador, known for his stylish social media presence. His collaborations with luxury brands like Gucci and Mikimoto are showcased through visually stunning content that reflects his fashion sense and lifestyle. With a significant following, he effectively merges his acting career with brand partnerships.
Instagram Score: 92.8/100
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15. 小柔SeeU
小柔SeeU is a celebrated cosplayer whose vibrant content spans multiple platforms, including TikTok and Instagram. Known for her playful themes and popular culture references, she engages her audience with high-energy posts that reflect her popularity in the cosplay community. Her personal insights and interactions further enhance her connection with fans.
Instagram Score: 92.9/100
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14. Dylan Wang
Dylan Wang, or 王鹤棣, is a well-known actor and model whose content features lifestyle, fashion, and personal moments. His collaborations with luxury brands like Louis Vuitton highlight his influence in the entertainment industry. Dylan’s vibrant posts foster a strong connection with his audience, reflecting his popularity.
Instagram Score: 93.2/100
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13. Wu Lei
Wu Lei is a celebrated actor and global luxury brand ambassador, known for his collaborations with high-end brands like Burberry and Bulgari. His Instagram showcases a blend of film work and luxury lifestyle content, often featuring international brand events that highlight his status in the fashion world.
Instagram Score: 93.5/100
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12. Wang Yibo
Wang Yibo is a multifaceted entertainer, recognized as a singer, dancer, and actor. His role as a global brand ambassador for luxury brands like LOEWE showcases his influence in fashion. Wang’s content is a mix of personal achievements, brand collaborations, and fan interactions, making him a beloved figure in the entertainment industry.
Instagram Score: 93.5/100
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11. Jessie
Jessie, known for her channel "Chinese with Jessie," is a bilingual creator who produces engaging content aimed at language learners. With a significant following on YouTube, she shares Mandarin pronunciation guides and cultural insights, blending humor with accessible tutorials across multiple platforms.
Instagram Score: 93.6/100
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10. Lucia Liu
Lucia Liu, or Luseeyalu, is a vibrant content creator based in Los Angeles, specializing in dance covers and makeup tutorials. Her engaging TikTok videos often highlight her cultural background and personal experiences, appealing to a young audience interested in lifestyle and cultural representation.
Instagram Score: 93.7/100
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09. Bai Lu
Bai Lu, also known as Bai Mengyan, is a prominent actress recognized for her roles in popular dramas. With a significant presence on social media, her content includes music collaborations and behind-the-scenes glimpses of her acting projects, resonating with fans across platforms.
Instagram Score: 94.3/100
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08. 溫舒森 | Wshusen
Wshusen is a Malaysian content creator and entrepreneur, known for his engaging posts about fashion, beauty, and travel. His social media presence often features personal experiences and product reviews, appealing to a diverse audience interested in lifestyle and adventure.
Instagram Score: 94.4/100
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07. 杭杭头不大 | lucky_hang_hang
This creator focuses on dance content, sharing joyful videos that aim to uplift viewers. Their Instagram features a series of light-hearted posts, emphasizing positivity and engagement through movement, making them a favorite among dance enthusiasts.
Instagram Score: 94.5/100
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06. Lu Li
Lu Li is a talented tattoo artist based in Bangkok, known for her realistic portrait tattoos. Her social media showcases intricate designs and ASMR tattooing processes, engaging her audience through detailed videos and storytelling that resonate with art lovers.
Instagram Score: 94.7/100
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05. Zhou Guanyu
Zhou Guanyu is a pioneering Formula 1 driver and the first Chinese F1 racer. His social media presence highlights his racing achievements and emotional connections with fans, celebrating milestones and sharing personal moments from his journey in the sport.
Instagram Score: 95/100
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04. Xin Liu
Xin Liu is a prominent artist and Crocs Global Ambassador, known for her engaging social media presence. She shares insights into her music career, including collaborations and performances, resonating with a youthful audience through her artistic vision.
Instagram Score: 95.5/100
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03. Lay Zhang
Lay Zhang is an international superstar known for his multifaceted talents as a singer-songwriter and actor. With numerous albums sold and collaborations with global artists, Lay’s social media presence highlights his music releases and performances, making him a significant figure in the industry.
Instagram Score: 95.7/100
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02. Zhao Lusi
Zhao Lusi (Rosy) is a high-visibility entertainment creator whose content blends fashion, dance, and drama updates. Her collaborations with luxury brands and engaging posts resonate with fans, showcasing her dynamic presence across multiple platforms.
Instagram Score: 97.4/100
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01. NingNing
NingNing, a member of the K-pop group aespa, captivates audiences with her engaging social media presence. Her posts reflect her vibrant personality and connection with fans, showcasing her role as a global ambassador for major brands like Versace and Maybelline.
Instagram Score: 98.7/100
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For those interested in exploring more about influencers, check out TOP 200 INFLUENCERS IN CHINA and discover how to analyze your own or competitors’ Instagram profiles through Favikon’s tools.