Sunshine Snacks Joins Forces with Reggae Boyz for World Cup Journey

KINGSTON, Jamaica — Exciting news for football fans! The Jamaica Football Federation (JFF) has announced a significant partnership with Sunshine Snacks Jamaica, making them an official sponsor of the Reggae Boyz as they gear up for the FIFA 2026 World Cup qualification campaign. This collaboration comes at a crucial time, with just six matches standing between the Reggae Boyz and a chance to shine on the world stage.

A Timely Boost for the Campaign

“Welcoming Sunshine Snacks to the Reggae Boyz family is a game-changer for us,” said Michael Ricketts, President of the JFF. “Their support not only energizes our campaign but also strengthens our preparations for the road ahead.” With the stakes high, this partnership is set to rally fans and players alike.

As part of the sponsorship, Sunshine Snacks will engage fans during home matches with exciting giveaways and in-stadium activities. This is more than just a partnership; it’s a celebration of Jamaican pride and unity as the nation rallies behind its beloved team.

Sunshine Snacks: Proudly Caribbean, Proudly Jamaican

Shantell Hill Afonso, Marketing Manager at Sunshine Snacks Jamaica, expressed the brand’s enthusiasm: “We are thrilled to partner with the Reggae Boyz on this historic campaign. As a proudly Caribbean brand, we are committed to showcasing the best of our region through sport. Supporting the Boyz is a natural fit — just like the team, it’s our time to shine. We look forward to bringing Jamaica to the world as fans enjoy our brands on the road to World Cup 2026.”

This sentiment resonates deeply with many Jamaicans, who see the Reggae Boyz not just as a football team but as a symbol of national pride and resilience.

Sustained Support for Jamaican Football

The partnership also highlights Sunshine Snacks’ ongoing commitment to Jamaican football. JFF Ambassador Tanya Lee Perkins, who leads the federation’s sponsorship efforts, noted, “Sunshine Snacks continues to show up for Jamaican football — from their sponsorship of the Jamaica Premier League to now backing our Boyz. The budget for qualification is significant, and the support of sponsors like Sunshine Snacks makes all the difference.”

This sustained support is crucial as the Reggae Boyz prepare for their upcoming matches. They will resume their qualifying campaign with two pivotal fixtures in September: an away game against Bermuda on the 5th and a home showdown against Trinidad & Tobago at Kingston’s National Stadium on the 9th. These matches are vital, as key windows in October and November will determine if Jamaica secures a spot in the 2026 FIFA Men’s World Cup finals.

A Nation’s Hope

As the Reggae Boyz embark on this journey, the excitement is palpable. Fans are eager to see how this partnership will enhance the team’s performance and bring the community together. With Sunshine Snacks backing them, the Reggae Boyz are not just playing for themselves but for every Jamaican who dreams of seeing their team on the world stage.

Will this partnership be the spark that ignites a successful World Cup campaign? Only time will tell, but one thing is certain: the spirit of Jamaica is alive and well, and the Reggae Boyz are ready to make their mark!