…Never Personal Unless It Is Personal.

Before Rap: Reason’s Athletic Background

Before stepping into the world of hip-hop, Reason was a collegiate athlete, channeling his competitive spirit into the music industry. This background not only shapes his work ethic but also influences the fiery passion he brings to his art. Recently, he hinted at this competitive nature in a tweet that resonated with many fans and fellow artists alike.

Hip-Hop as a Sport

On May 18, Reason tweeted, "Hip-Hop is a sport. It’s never personal unless it is." This statement encapsulates the essence of competition in the hip-hop genre, where lyrical battles and rivalries often mirror the intensity of athletic contests. The tweet sparked conversations about the nature of hip-hop, emphasizing that while competition can be fierce, it often remains a game of skill rather than personal animosity.

Engaging with Joey Bada$$

Reason’s tweet came on the heels of his recent tracks, "The Dead Apple" and "New York Crash," where he addresses Joey Bada$$’s Red Bull Spiral freestyle. In "New York Crash," he clarifies that his response to Joey’s challenge is not personal; rather, it’s a call to the West Coast to step up. This back-and-forth illustrates the competitive spirit that Reason embodies, as he navigates the landscape of hip-hop with both respect and assertiveness.

The Ongoing Rivalry

The competitive exchange between Reason and Joey Bada$$ is part of a larger narrative in hip-hop. Following Joey’s call-out in his track "The Ruler’s Back," which aimed at reviving the 90s East Coast vs. West Coast rivalry, Reason’s response adds another layer to this ongoing saga. While Joey has yet to react to Reason’s two-pack, the anticipation surrounding their exchanges keeps fans engaged and eager for more.

Reason’s Recent Releases

"The Dead Apple/New York Crash" marks Reason’s second release of 2025, following his February EP, I Love You Again. This project, his first since departing from Top Dawg Entertainment, features collaborations with artists like Kota The Friend and Hit-Boy. The 10-track EP showcases Reason’s evolution as an artist, reflecting on his journey and hinting at the exciting directions he plans to explore in his music.

Respect for Former Labelmates

Despite no longer being signed to Top Dawg Entertainment, Reason maintains a deep respect for his former labelmates. His last album with TDE, Porches, featured collaborations with notable artists such as SiR and Ray Vaughn. Reason’s ability to honor his past while forging his own path speaks volumes about his character and dedication to the craft.

Engaging Commentary on Social Media

Reason is not just an artist; he’s also an engaging commentator on social media. His tweets often spark discussions on various trending topics, keeping his audience connected and involved. The ongoing feud with Joey Bada$$ is just one example of how he uses his platform to engage with fans and fellow artists, ensuring that his voice remains relevant in the ever-evolving landscape of hip-hop.

The Future of Reason in Hip-Hop

As Reason continues to carve out his niche in the music industry, his competitive spirit and athletic background will undoubtedly play a significant role in shaping his future endeavors. With a fresh perspective and a willingness to engage in lyrical battles, he stands poised to make a lasting impact on the hip-hop scene.

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