Welcome to the Week in Fashion: A Glance at the Latest Trends and Events

Fashion is a dynamic realm where creativity meets culture, and this week is no exception. From groundbreaking campaigns to theatrical tributes, the industry is buzzing with excitement. Here’s a closer look at the highlights shaping the fashion landscape.

Jennie, Missy Elliott, and More Lead New Adidas Originals Campaign

Adidas Originals has launched a fresh campaign titled “Superstar: The Original,” celebrating the iconic Superstar sneaker. Annie Barrett, Vice President of Marketing at Adidas Originals, emphasized the sneaker’s significance, stating, “The Superstar has always been more than just a sneaker—it’s a symbol of originality and a spark for cultural change.”

This campaign features a star-studded lineup, including Missy Elliott, Jennie, Mark Gonzales, Anthony Edwards, GloRilla, Teezo Touchdown, and Gabbriette. The visuals, a mix of stark black-and-white photography, aim to capture the sneaker’s global influence and its role in empowering individuals to lead without waiting for permission.

Accompanying the campaign is a short film directed by Thibaut Grevet and narrated by Oscar-winner Samuel L. Jackson. This initiative marks the beginning of an Adidas Originals world tour, promising a series of performances and events that celebrate the brand’s legacy. For more details, check out the campaign here.

Troye Sivan Teams Up With Henry Zankov for Debut Textile Collection

Troye Sivan is stepping beyond music with his lifestyle brand, Tsu Lange Yor, launched in 2023 alongside his brother, Steele Mellet. The brand is now collaborating with esteemed knitwear designer Henry Zankov to create a luxurious textile collection.

Sivan shared his personal connection to Zankov’s work on Instagram, recalling how one of Zankov’s blankets became a staple in his home. The upcoming collection will feature a throw, sweater, and beanie, crafted from Australian Merino wool and cashmere, available in soothing hues like sandstone, charcoal, and elephant blue. Early access to this capsule can be secured here.

An Off-Broadway Play Based on the Life of Lee McQueen Is Coming to NYC

The legacy of fashion designer Lee Alexander McQueen is set to take center stage in a new Off-Broadway production titled House of McQueen. Previews will begin in August, with the official opening on September 9. Luke Newton, known for his role in Bridgerton, will portray McQueen, while Broadway veteran Emily Skinner will play his mother, Joyce.

The play promises a deep dive into McQueen’s creative psyche, where “fashion becomes art, pain becomes beauty, and the runway is a battlefield.” Directed by Sam Helfrich and produced by Rick Lazes, the production will run through November at the Mansion in Hudson Yards. Tickets are available here.

Musée des Arts Décoratifs Unveils Exhibition Dedicated to Paul Poiret

In Paris, the Musée des Arts Décoratifs is celebrating the revolutionary designer Paul Poiret with a major exhibition titled “Paul Poiret: Fashion Is a Feast.” Running from June 25, 2025, to January 11, 2026, the exhibition will showcase Poiret’s influence on fashion, art, and culture.

The immersive experience will feature over 550 works, including clothing, accessories, and decorative arts, highlighting Poiret’s role in liberating women from corsets and introducing free-flowing silhouettes. The exhibition promises to be a fascinating journey through the Belle Époque to the Roaring Twenties, showcasing how Poiret’s legacy continues to inspire contemporary designers. Tickets can be purchased here.

Mikey Madison, Pharrell, and Other Stars Celebrate Tiffany & Co. Opening in Ginza

Tiffany & Co. recently unveiled its largest flagship store in Asia, located in the Ginza shopping district of Tokyo. The grand opening attracted a host of celebrities, including Oscar-winning actress Mikey Madison, who serves as an ambassador for the luxury jewelry brand. Other notable attendees included Pharrell Williams and members of the K-pop group ENHYPEN.

The new flagship, designed by Jun Aoki, draws inspiration from Tiffany’s iconic Fifth Avenue storefront, featuring a stunning crystalline facade in the brand’s signature Tiffany Blue. This opening marks a significant milestone for Tiffany & Co. as it continues to expand its global presence.

As the fashion world continues to evolve, these events and collaborations highlight the intersection of creativity, culture, and commerce, setting the stage for what’s next in the industry.