Discovering Portland: Jamaica’s Hidden Gem

According to the Jamaica Tourist Board, Jamaica welcomed over four million visitors in 2024, generating an impressive $5 billion in revenue for 2025. While popular spots like Ocho Rios, Negril, and Montego Bay attract the crowds, they can feel a bit overwhelming if you’re seeking a peaceful getaway. Enter Portland, a serene paradise on Jamaica’s northeast coast.

“It’s Jamaica’s best-kept secret,” says Newton Nelson, guest services manager at the Geejam Hotel. “It’s equal parts luxury and unfiltered culture.” If you’re looking for a place to unwind, Portland offers a refreshing escape from the bustling tourist hotspots.

A Natural Wonder with Quieter Beaches

Just a two- to three-hour drive from the more crowded areas, Portland is known for its lush greenery and tranquil atmosphere. The abundant rainfall keeps the landscape vibrant, making it the greenest parish on the island. Unlike its neighbors, Portland lacks large international resorts, creating a more intimate and relaxed vibe.

Frenchmen’s Cove is a must-visit beach, famous for its beauty and fewer crowds. Here, you can lounge without the hassle of vendors or hefty fees. Nearby, Le Pirate Café serves delicious Jamaican dishes, perfect for a midday break. If you’re in the mood for seafood, Vanessa’s Fine Foods at the Inn At The Cove offers mouthwatering options like shrimp curry and lobster.

For a more adventurous experience, skip the crowded Dunn’s River Falls and head to Reach Falls. This hidden gem allows you to explore stunning waterfalls without the long lines. A short walk leads you to a natural pool where you can take a refreshing dip.

A Minimalist, Luxe Retreat for Creatives and Yogis

Portland has long been a retreat for celebrities, including British rapper Stormzy and Formula One driver Lewis Hamilton. Many arrive via helicopter to Ian Fleming International Airport, seeking privacy and tranquility.

Accommodations here are more intimate, with boutique hotels like Pompey Jamaica, owned by DJ Diplo. This six-room property features a recording studio, yoga pavilion, and private trails for horseback riding. Guests can enjoy plant-based meals prepared by private chefs from Stush in the Bush, adding a unique touch to their stay.

For those seeking wellness, The Star Arcanum offers eco-villas where guests can realign their mind and body through yoga and meditation.

Meet and Dine with the Locals

If you’re a fan of jerk barbecue, don’t miss the Boston Jerk Center, the birthplace of this iconic cooking style. Here, you can savor authentic jerk chicken while mingling with locals.

“Woody’s [Low Bridge Place] is great for burgers,” say Suzanne and Michelle Roseau, local residents. They recommend visiting Natural Mystic Bar for a lively roadside rum experience, especially on Sundays when the local street party comes alive.

Where to Stay in Portland

While Portland lacks the all-inclusive resorts found elsewhere in Jamaica, it offers charming boutique hotels like the Geejam Hotel. For a more private experience, consider renting a spacious villa through platforms like Airbnb or Vrbo, where you can enjoy personalized services.

Portland is not just a destination; it’s an experience waiting to be discovered. With its lush landscapes, serene beaches, and rich culture, it invites travelers to explore its hidden treasures. Are you ready to uncover the magic of Portland?