SIPS OF ISLAND BLISS
The Caribbean’s largest tea producer, Caribbean Dreams Foods Ltd (CDFL), is brewing up something special in the heart of Jamaica. With a commitment to quality and innovation, CDFL is not just about tea; it’s about creating a lifestyle. Jonathan Mahfood, the Commercial General Manager, shares insights into the company’s exciting journey.
The Jamaican beverage market has transformed dramatically over the past 30 years, especially in the black tea sector. Nowadays, consumers are on the lookout for hot drinks that not only taste great but also offer health benefits. “The Caribbean consumer is more informed and looking for quality, consistency, and purpose in the products they choose,” Mahfood explains. This shift has led to a renewed focus on local brands, even as competition from overseas imports heats up.
Founded in 1967 as Universal Foods, CDFL initially produced black teas under license for the well-known Tetley brand. When Mahfood’s grandfather, Abeeb, and father, John, took over in 1995, they recognized the potential for growth. “It had solid roots but was underdeveloped. They saw the chance to scale it up and build a company that could compete not only in Jamaica but across international markets,” Mahfood elaborates. Their vision was clear: modernize operations, create value-added products, and export Jamaican goods to the diaspora and beyond.
AN EXPANSIVE PORTFOLIO
Jamaican Teas Ltd (JTL), listed on the Jamaican Stock Exchange, oversees CDFL as one of its key subsidiaries. CDFL manages the company brand, Tetley products, and other brands, while also operating the retail supermarket division, Shoppers Delite. With over 160 employees, CDFL serves both local and global markets, boasting a diverse clientele that includes major distributors and supermarkets across the Caribbean, Americas, and the UK.
Manufacturing over 40 different types of teas, CDFL stands out for its ability to operate at scale and achieve certifications that few competitors can match. “Whether it’s our wellness teas or value-added pantry items, we’re always looking to bring something new and relevant to the consumer,” Mahfood shares. This commitment to innovation keeps customers excited about what’s next.
PIPING HOT POTENTIAL
In 2024, CDFL made a significant move by relocating its dry pack and tea operations to a new facility in Temple Hall, Saint Andrew. This investment not only enhances capacity and workflow but also prepares the company for growing international demand. “It sets the foundation for expanding our product lines and bringing in new co-manufacturing clients,” Mahfood explains.
The new facility is also about sustainability. With approximately 50% of its operations powered by solar energy, CDFL is reducing electricity costs and its environmental footprint. This eco-friendly approach aligns with the expectations of global customers who prioritize responsible practices.
SUPPORTING COMMUNITIES
CDFL is deeply committed to giving back to local communities. The company supports schools, youth sports initiatives, and health fairs, ensuring that its impact is felt beyond just business. “Within the company, we’ve implemented employee development programs and health insurance to support our team in meaningful ways,” Mahfood highlights.
Looking ahead, CDFL aims to grow exports, enhance distribution, and develop new product lines. Digital transformation is also on the agenda, with investments in better data systems and updated marketing materials to support retail and e-commerce growth.
As Caribbean Dreams Foods Ltd continues to evolve, one question lingers: What new flavors and innovations will they bring to the table next?