Jamaican Teas Surpasses Local Sales to Caricom Markets by 50%

Jamaican Teas is brewing up some exciting news! The company has recently announced that its sales to Caricom markets have now outpaced local sales by a remarkable 50%. This milestone marks a significant achievement for the brand, showcasing its growing influence in the Caribbean region.

A Recipe for Success

CEO John Mahfood shared this exciting update during the company’s recent annual general meeting. “Our company has now exceeded 50% of our sales in the domestic market, just to Caricom, not within the US,” he explained. This growth is not just a fluke; it’s the result of strategic investments in production capacity and a strong demand for Jamaican products in neighboring countries. Mahfood predicts that if this trend continues, total exports could reach nearly 70% of overall sales by 2025.

Strong Performance Amid Challenges

Before the 2024 financial year, Jamaican Teas had already seen a boost in export sales from its manufacturing segment. Despite some concerns about the stock market and the broader economy, local consumer demand remains steady. In fact, manufacturing revenue grew by 9% in 2024, with domestic sales climbing by 15%. The company has also upgraded its equipment in the dry-pack division, enhancing output and efficiency.

“Overall output rose 66% compared to the previous year,” Mahfood noted, highlighting the impressive productivity increases in both the tea factory and the dry-pack division.

Expanding Horizons

Jamaican Teas is not just resting on its laurels. The company is targeting a 20% overall growth, with an even sharper focus on exports. Commercial Manager Johnathan Mahfood stated, “Our goal is to grow by 30%.” This ambitious target is supported by new products and additional distributors, with plans to reach markets in Belize and northern Canada.

Shifting Focus

In a strategic pivot, Jamaican Teas is returning its focus to core manufacturing. Shareholders have expressed a desire for the company to concentrate on export-driven operations rather than real estate. This shift includes plans to divest from the Belvedere apartment complex, where half of the units have already been sold.

“A number of our shareholders said, ‘Look, I like to invest in a pure manufacturing business that is export-oriented,’” Mahfood shared. This feedback led to the establishment of Caribbean Dreams Food in January, which now serves as the manufacturing arm of Jamaican Teas.

Financial Moves

The company is also making significant financial moves. Proceeds from real estate divestments are expected to total nearly $1 billion, adding to the $300 million already raised from the sale of the Bell Road property. “We are building a cash reserve, and we hope that opportunities come our way to invest further in our manufacturing business,” Mahfood said.

While the real estate market may be slow, the company remains optimistic about future opportunities. The recent relocation to a larger facility in Temple Hall is expected to support its growth ambitions.

Looking Ahead

By the end of September 2025, Jamaican Teas anticipates reporting a full year of activity for Caribbean Dreams Food. This step is crucial for potentially listing a new company focused solely on manufacturing. Mahfood believes that the benefits of these investments will reflect in higher sales and profits by 2025.

As Jamaican Teas continues to expand its footprint in the Caribbean, one can’t help but wonder: What new flavors and products will they bring to our tables next?