Lalisa Manobal: The Rise of Lisa from BLACKPINK and Her Financial Empire in 2025
Lalisa Manobal, widely recognized as Lisa from the global sensation BLACKPINK, has become a monumental figure in the entertainment industry. Her journey from a K-pop trainee in Thailand to a worldwide superstar is a testament to her talent, hard work, and business acumen. By 2025, Lisa’s influence is not only reflected in her music and fashion but also in her impressive net worth, which has skyrocketed due to her diverse career.
Lisa’s Net Worth in 2025: A Detailed Breakdown
As of 2025, Lisa’s estimated net worth stands at approximately $25 million. This remarkable figure is the culmination of her multifaceted career, which includes her earnings from BLACKPINK, solo music ventures, sponsorship deals, and real estate investments. Her financial success has seen steady growth over the years, largely thanks to BLACKPINK’s global dominance and her ability to branch out into solo projects.
In 2024, Lisa made headlines by launching her own management company, LLOUD, which has further enhanced her financial and creative independence. This strategic move has allowed her to take control of her artistic direction while simultaneously increasing her earnings. With continued projects in the pipeline, her net worth is expected to rise even further in 2025 and beyond.
How Lisa Makes Money: BLACKPINK, Solo Career & Endorsements
1. BLACKPINK’s Success
BLACKPINK, formed by YG Entertainment in 2016, quickly became a global phenomenon. As the group’s lead dancer and rapper, Lisa plays a crucial role in their success. The group’s concerts, music releases, and merchandise sales significantly contribute to her earnings.
Their "Born Pink World Tour" (2022-2023) grossed over $260 million, making it one of the highest-grossing tours by a female group. With BLACKPINK continuing to dominate the music industry in 2025, Lisa’s earnings from the group remain substantial.
2. Solo Career & Music Releases
Lisa’s solo debut in 2021 with her album “Lalisa” was a massive success, with the title track’s music video breaking YouTube records. Her single “Money” became an international hit, further solidifying her status as a top solo artist. Since then, she has released more solo projects, including new singles in 2024, which have contributed significantly to her financial growth.
Her solo music revenues come from album sales, streaming platforms like Spotify and Apple Music, and YouTube views, all of which add to her impressive earnings.
3. Lucrative Endorsement Deals
Lisa is one of the most marketable celebrities globally, securing major brand endorsements with luxury fashion and beauty companies. Some of her most notable deals include:
- Louis Vuitton: As a global ambassador, Lisa has been the face of major campaigns.
- Bulgari: The luxury jewelry brand continues to collaborate with Lisa on exclusive collections.
- MAC Cosmetics: In 2020, she became the first K-pop idol to be named a global ambassador.
- Celine: Her association with the brand has positioned her as a fashion icon.
These endorsement deals reportedly earn her millions of dollars annually, making them one of her most significant income streams.
Lisa’s Luxury Lifestyle: Real Estate & Investments
Lisa’s impressive earnings allow her to enjoy a luxurious lifestyle, which includes high-end properties and strategic investments.
1. Real Estate Holdings
Lisa owns multiple properties around the world, including:
- A $3.95 million mansion in Beverly Hills, California, purchased in early 2024.
- A $5.2 million duplex in Seoul, located in the upscale neighborhood of Seongbuk-dong.
These properties not only serve as luxurious residences but also as valuable investments that continue to appreciate over time.
2. Business Ventures
In 2024, Lisa took a bold step by launching LLOUD, her own entertainment company. This move gives her more control over her music, branding, and business decisions, allowing her to maximize her earnings. Additionally, she has invested in stocks and fashion ventures, ensuring financial stability beyond her entertainment career.
What’s Next for Lisa? Future Plans & Projects
Lisa shows no signs of slowing down in 2025. Some of her exciting upcoming projects include:
- BLACKPINK’s Next Album & World Tour: The group is rumored to be working on new music with confirmed plans for another massive world tour.
- More Solo Music: Lisa is expected to release additional singles or a new album later in the year.
- Acting Career: She made her acting debut in 2025 with HBO’s “The White Lotus” Season 3, opening up a new avenue for her career.
- Expanding Her Business: With LLOUD gaining traction, Lisa may sign new artists or launch her own fashion and beauty brands.
With her continuous growth in multiple industries, Lisa’s net worth is expected to exceed $30 million by the end of 2025.
Lisa’s journey from a young trainee in Thailand to an international superstar is nothing short of inspiring. With a net worth of $25 million in 2025, she stands as one of the wealthiest and most influential K-pop artists today. Her diverse income sources, including BLACKPINK, solo music, endorsements, acting, and business ventures, ensure that her financial success will only continue to grow.
As she ventures into new artistic and business opportunities, Lisa remains at the forefront of global entertainment, proving that she is more than just a performer; she is a brand, an entrepreneur, and a powerhouse in her own right.