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Celebrating Women in Fintech: 10 Years, 10 Voices
The Singapore Fintech Association (SFA) recently launched a remarkable publication titled 10 Years, 10 Voices, commemorating the tenth anniversary of the Singapore Fintech Festival. This report highlights the contributions of ten exceptional women who have significantly influenced the development of the fintech sector in Singapore.
The honorees were selected through public nominations and evaluated by a panel from the SFA and the Monetary Authority of Singapore. The report not only showcases individual achievements but also combines industry analysis across various domains, including payments, lending, wealth management, digital assets, and financial infrastructure.
The Honorees: Trailblazers in Fintech
Here are the ten remarkable leaders celebrated in the report:
1. Adeline Kim, Country Manager, Singapore & Brunei, Visa
Adeline Kim has played a pivotal role in shaping Singapore’s payments infrastructure. As a representative on the MAS Payment Council, she contributes to national payment standards and has spearheaded collaborations involving stablecoins. Her insights emphasize the importance of a multidimensional approach to leadership, particularly for women in fintech.
2. Amanda Ong, Singapore CEO & Global Head of Partnerships, Arta Finance
Amanda Ong leads a partnership-driven approach to digital wealth management, collaborating with institutions to equip financial advisors with AI-driven tools. Her focus on empathy in technology design highlights the necessity of understanding user needs to create impactful solutions.
3. Caecilia Chu, Co-Founder and CEO, YouTrip
Caecilia Chu’s journey with YouTrip reflects resilience and innovation. After facing challenges during the pandemic, she pivoted to develop YouBiz, a B2B platform that diversified revenue streams. Her advocacy for user protection in digital payments showcases her commitment to creating safer financial environments.
4. Charis Liau, Chief Investment Officer, IFS Asset Management
Charis Liau’s leadership during the pandemic led to the establishment of an S$8 million SME Help Fund, addressing urgent cash flow issues for small businesses. Her work in standardizing reporting frameworks for digital lending platforms demonstrates her dedication to enhancing industry practices.
5. Huey Ru Lin, Board Member, SGX and Hang Seng Bank
With a career that predates the term "fintech," Huey Ru Lin has been instrumental in shaping consumer access to credit. Her recent focus on environmental finance illustrates her commitment to integrating sustainability into financial models.
6. Rachel Freeman, Chief Growth Officer, Tyme
Rachel Freeman’s commitment to financial inclusion is evident in her strategic expansions into underserved markets. Her work with AFIN and the APIX platform has positioned Singapore as a global fintech hub, fostering cross-border collaboration.
7. Rosaline Chow Koo, Founder & CEO, CXA Group
Rosaline Chow Koo has challenged traditional health insurance models by creating a platform that integrates benefits and wellness. Her focus on technology that supports aging in place reflects her personal experiences and commitment to addressing demographic shifts.
8. Samantha Horton, Chief Operating Officer, Syfe
Samantha Horton has transformed wealth management operations at Syfe, leading the company to profitability. Her belief in incremental improvements over single breakthroughs underscores her strategic approach to long-term success.
9. Sharon Lourdes Paul, Head of Gnosis Business & Ramps
Sharon Lourdes Paul has been at the forefront of developing compliant stablecoins and navigating regulatory challenges. Her work in mapping Singapore’s on-chain ecosystem highlights her contributions to the evolving landscape of Web3.
10. Chin Shi Mei, Chief Financial Officer, Spark Systems
Chin Shi Mei has strengthened financial governance at Spark Systems and has been a mentor to many founders. Her insights into emotional intelligence in leadership emphasize the unique strengths women bring to the fintech industry.
A Commitment to Inclusion and Progress
Holly Fang, President of the Singapore Fintech Association, expressed the importance of recognizing women who have redefined leadership in finance. The 10 Years, 10 Voices campaign aims to ensure that diverse voices are heard and that future generations of women in fintech have role models to inspire them.
The report concludes by addressing the growing influence of AI, tokenization, and interoperability in shaping the future of financial services. It underscores the need for trust, talent development, and regulatory clarity as the sector matures, while also calling for ongoing support for women in leadership roles.
Stay Connected
For more insights and updates on the Singapore Fintech Festival and the broader fintech landscape, explore all SFF 2025 updates on our dedicated hub here. Join us in celebrating the remarkable contributions of women in fintech and stay informed about the latest developments in this dynamic industry.