Exploring New Horizons: Students Dive into Tourism Careers at Jamaica Centre for Tourism Innovation Expo
ROSE HALL, St. James — A buzz of excitement filled the air at the Jamaica Centre for Tourism Innovation’s career expo, where students from various schools gathered to explore the vast opportunities within the tourism industry. Among them was Chalese Kelly, a bright student from The Queen’s School, who was captivated by the latest in digital technology, particularly a virtual reality headset. With guidance from Andre Campbell, the E-Learning and Learning Technology Manager at Sandals Corporate University, Chalese experienced firsthand how technology is reshaping the tourism landscape.
The expo was not just about showcasing careers; it was a platform for inspiration. Dr. Carey Wallace, Executive Director of the Tourism Enhancement Fund (TEF), delivered a powerful message that resonated with the students. “Our generation had a perception that jobs in tourism meant waiter and bartender and housekeeper,” he said. “What I want you to recognise, especially today, is that jobs in tourism are millionaire jobs, digital space.” His words sparked a shift in perspective, encouraging students to see beyond traditional roles.
Grade 10 student Laticia Johnson from Mount Alvernia High was one of many who felt inspired. “Before, I wasn’t really considering tourism. I just wanted to be in the financial area and help to build our country… But now that I am here and I have gained more information, I would look more into it,” she shared, her eyes shining with newfound ambition.
Chalese echoed similar sentiments, expressing her enthusiasm for a career in tourism. “Tourism is Jamaica’s biggest industry, so working in it I feel like I could make a substantial amount of money,” she said, noting her interest in finance-related roles within the sector. Her perspective reflects a growing recognition among students that tourism is not just about hospitality but also about innovation and technology.
The expo highlighted the importance of digital advancements, with workshops and booths showcasing the latest trends. Gabrielle Dove, a grade 12 student from Montego Bay High, was particularly intrigued by the integration of technology in tourism. “I feel like I could pursue something in tourism because it’s not just talking to people and cooking food; it’s more than that. It’s technology, you can even create things,” she explained. Gabrielle was impressed by Sandals’ virtual tour, which allows potential visitors to explore the resort online before making a trip.
Clevon Campbell, a lower six student from Frome High School, shared his thoughts on the role of technology in shaping the future of tourism. “In the day and age that we are in, technology is the way forward. If a specific company wants to advance, I believe investing in technology and investing in the students who will be the future of tomorrow is the best way to go forward,” he declared. Clevon is currently studying hospitality and tourism management, eager to be part of this evolving industry.
Dr. Wallace’s vision for the future of tourism in Jamaica is ambitious. He encouraged students to seize the opportunities available today and those that will emerge in the future. “I want all of you driving, having two cars in a carport, house on the hill, restaurants every weekend, throwing parties for your children when they have their birthdays,” he urged, painting a picture of a prosperous future.
As students left the expo, they carried with them not just information but a sense of hope and possibility. The tourism sector, with its blend of tradition and innovation, is ripe for exploration. Will these young minds rise to the challenge and become the next generation of leaders in Jamaica’s vibrant tourism industry? Only time will tell, but the seeds of ambition have certainly been planted.