Fintech Is Femme Interviews Julia Boorstin: CNBC Correspondent and Author of ‘When Women Lead’

A Day Trip Worth Taking: Interviewing Julia Boorstin in Los Angeles

I wouldn’t take a day trip from New York City to Los Angeles for just anyone. But when the opportunity arose to fly out to interview CNBC Senior Correspondent Julia Boorstin about her latest book, “When Women Lead: What They Achieve, Why They Succeed, and How We Can Learn from Them,” it was a no-brainer. The chance to engage with someone whose work I genuinely admire was too good to pass up.

The Inspiration Behind the Journey

Julia Boorstin has made a name for herself as a leading voice in journalism, particularly in the realm of women’s stories in business. Her dedication to amplifying the narratives of women who have achieved remarkable success in a predominantly male-dominated landscape is both inspiring and necessary. As a fellow journalist, I resonate deeply with her mission to shed light on the achievements of women and the unique challenges they face.

The Heart of "When Women Lead"

In our conversation, we delved into the motivation behind her book. Julia shared that her inspiration stems from the extraordinary stories she has encountered throughout her career, interviewing over 120 female CEOs, founders, and venture capital investors. These trailblazers are not just figures of success; they embody leadership qualities that everyone should aspire to cultivate. Julia’s work serves as a blueprint for understanding the dynamics of female entrepreneurship and the strategies that lead to success.

The Value of Female-Led Businesses

Understanding the potential of female-led businesses is crucial in today’s economic landscape. Julia’s research highlights the tangible benefits of female leadership, revealing that companies founded by women often yield higher profits and achieve sales milestones sooner than their male counterparts. This data is not just numbers; it reflects a broader trend that underscores the importance of diversity in leadership roles.

Insights from Trailblazing Women

In “When Women Lead,” Julia combines the stories of over sixty female leaders with studies that reveal the common characteristics that help them thrive. From Sallie Krawcheck, the Founder and CEO of Ellevest, to Shivani Siroya, the founder and CEO of Tala, the book showcases a diverse array of voices and experiences. Each story contributes to a larger narrative about the advantages of female leadership, emphasizing that everyone benefits when women take the helm.

A Cozy Conversation on a Rooftop

During our interview, I found myself cozied up with Julia on a chilly rooftop in LA, sipping warm tea as we discussed her book and the research that informed it. The atmosphere was relaxed yet charged with the excitement of sharing insights that could empower others. Julia’s passion for her work was palpable, and her ability to connect the dots between her findings and the real-world implications for women in business made for a compelling discussion.

A Call to Action for Aspiring Leaders

For anyone interested in the successes of female leaders and the business strategies that defy the odds, I highly recommend tuning into this episode of Humans of Fintech. Julia’s insights are not just informative; they are a call to action for aspiring leaders to recognize the value of diverse leadership and to learn from the experiences of those who have paved the way.

Listen and Learn

Instead of reading further, I encourage you to click the link below to listen to the latest insights, trends, strategies, and analyses that can help you stay ahead in your fintech career. Julia’s book is a treasure trove of knowledge, and hearing her insights firsthand will undoubtedly enrich your understanding of female leadership in the business world.

Listen to the interview here!

Enjoy the show!

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