Empowering Women to #BeatTheGap: A New Era in Financial Literacy

In a world where financial literacy is often seen as a privilege, Female Invest is breaking barriers and empowering women to take control of their financial futures. The EdTech platform has launched its global campaign, #BeatTheGap, aimed at raising awareness about the financial gender gap that persists across the globe. This initiative is not just a call to action; it’s a movement designed to inspire women to invest, learn, and ultimately change the narrative surrounding their financial independence.

The Financial Gender Gap: A Stark Reality

The statistics surrounding the financial gender gap are alarming. According to the campaign, it will take an estimated 257 years to close this gap. This figure highlights the systemic issues that women face, including wage disparities and limited access to investment opportunities. The campaign video poignantly states, “That’s 257 years of less choice, less security, less freedom.” By emphasizing the long-term consequences of inaction, Female Invest is urging women to take charge of their financial destinies.

A Global Movement with Local Voices

More than 60 women from six different continents have come together as ambassadors for the #BeatTheGap campaign. These women represent a diverse range of backgrounds and professions, all united by a common goal: to promote financial gender equality. The campaign is a testament to the power of collective action, showcasing how women can support one another in their financial journeys.

Engaging Content and Interactive Tools

The campaign features a 60-second video that captures the essence of the movement. Shot by the Copenhagen-based production agency Butter, the film draws inspiration from popular culture, referencing the iconic scene from The Wolf of Wall Street. The ambassadors are seen pounding their fists against their chests, symbolizing strength and determination. The message is clear: “The stock market doesn’t care about gender. Let’s #BeatTheGap.”

To further engage users, Female Invest has created an interactive landing page for the campaign. Here, users can explore an interactive graph that illustrates how investing can significantly outpace traditional saving methods. By allowing users to input their preferred currency, investment horizon, starting amount, and monthly contributions, the platform provides a personalized glimpse into the potential growth of their investments. For instance, starting with £500 and contributing £300 monthly could yield over £23,000 in just five years through investing, compared to £18,500 through saving alone.

Comprehensive Learning Resources

Female Invest is committed to providing women with the tools they need to succeed in investing. The platform recently relaunched its services, offering a wealth of resources including courses, webinars, video tutorials, and articles focused on personal finance and investing. This comprehensive approach ensures that women have access to the knowledge necessary to navigate the often intimidating world of finance.

Voices of Change: Ambassadors Leading the Way

Among the ambassadors championing the #BeatTheGap campaign is Pernille Harder, a renowned Danish professional footballer. Harder emphasizes the importance of preparing for the future, stating, “Knowing that a career in football won’t last forever, I want to safeguard my future.” Her involvement underscores the necessity for women in all fields to take personal responsibility for their financial well-being.

Scarlett Curtis, a bestselling author and activist, also lends her voice to the campaign. She reflects on the historical exclusion of women from the investment world, stating, “This presentation of finance being a ‘bros only’ space has left so many of us feeling intimidated.” Curtis’s insights highlight the cultural barriers that Female Invest aims to dismantle, creating a more inclusive environment for all.

A Diverse Coalition of Support

The campaign features a diverse array of ambassadors, including Munroe Bergdorf, Mari Malek, Tiwa Ogunlesi, Mia Wagner, Sus Wilkins, Freja Kirk, and Bola Sol. Each of these women brings unique perspectives and experiences, reinforcing the message that financial empowerment is a universal goal. Their participation not only amplifies the campaign’s reach but also serves as an inspiration for women everywhere to engage with their finances.

A Call to Action

Female Invest’s #BeatTheGap campaign is more than just a social media initiative; it’s a rallying cry for women to take control of their financial futures. By providing education, resources, and a supportive community, Female Invest is paving the way for a future where financial gender equality is not just a dream, but a reality. The message is clear: investing is not just for the privileged few; it’s for everyone willing to take the first step.