Empowering Women in Fintech: Insights from Yapily, Plum, Volante Technologies, and More

Celebrating Women in Fintech: Insights and Advice from Industry Leaders

This October, The Fintech Times shines a spotlight on the incredible women making waves in the fintech industry. Despite women comprising only about 30% of the workforce in this sector, many are breaking barriers and paving the way for future generations. In this article, we gather insights from influential women in fintech, who share their advice for aspiring professionals looking to make their mark.

Ben Aier: VP of Product at Yapily

Ben Aier, with 16 years of corporate experience, emphasizes that it’s never too late to pursue a new initiative. “Your path is not fixed,” she advises. Aier encourages women to focus on their career aspirations rather than just the tasks at hand. She highlights the importance of identifying personal values and goals, especially in a fast-paced industry like fintech.

“Don’t be apprehensive if the road hasn’t been paved for you,” Aier states. “It’s okay to be the ‘first’.” She urges women to embrace the excitement of being in an innovative field and to pioneer new paths, asserting that just because something hasn’t been done before doesn’t mean it’s not worth pursuing.

Kriti Rastogi: Director at Plum

Kriti Rastogi believes that women in fintech must be the hardest-working individuals in the room. “Put in the extra effort to get the job done,” she advises, encouraging women to go the extra mile even when faced with uncertainty. Rastogi views challenges as opportunities for growth, urging women to step outside their comfort zones.

“Do great things before you’re ready,” she says, emphasizing the importance of taking risks. Rastogi also highlights the need for continuous learning, stating, “Knowledge is power within such a rapidly-evolving industry.” She advocates for building emotional intelligence, which can be invaluable in navigating workplace dynamics.

Rachel Hunt: VP of Strategy and Growth at Volante Technologies

Rachel Hunt warns against staying in organizations that don’t align with personal ambitions. “If it doesn’t provide you with the opportunities you are looking for, don’t wait to change,” she advises. Hunt encourages women to seek environments that support their growth and aspirations.

“Be yourself and find your voice,” she adds. In a high-growth sector, diverse perspectives drive innovation, and Hunt believes that every individual brings a unique viewpoint that can contribute to the industry’s evolution.

Elena Volotovskaya: CEO of Softline Venture Partners

Elena Volotovskaya echoes the importance of industry knowledge and insight. “It will give you the opportunity to make informed decisions,” she explains. Volotovskaya advises aspiring women to stay updated on market trends and global events, as well as to cultivate a strong professional network.

“You never know when an acquaintance can become useful,” she remarks, highlighting the value of connections made at industry events. Volotovskaya also stresses the importance of accepting responsibility for decisions, encouraging women to learn from mistakes rather than be discouraged by them.

Amanda Bennett: CFO of Moneyhub

Amanda Bennett encourages women to strive for excellence and challenge the status quo. “Prove your worth,” she states, urging women not to accept the notion of a glass ceiling. Bennett believes that self-belief is crucial for success, and she emphasizes the importance of doing a great job in every role.

“Never accept that you can’t achieve more,” she advises, reinforcing the idea that ambition and hard work can lead to significant accomplishments in the fintech space.


These insights from leading women in fintech serve as a powerful reminder of the potential for change and growth within the industry. By sharing their experiences and advice, they inspire the next generation of women to pursue their ambitions fearlessly and to contribute to the ongoing evolution of fintech.

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