Beyond The Beaches: Discover Jamaica’s Hidden Treasures
The Jamaica Tourist Board has unveiled a captivating six-part documentary series titled Jamaica Is, inviting viewers to explore the enchanting South Coast of the island. The first episode, now available on the JTB’s official YouTube channel, encourages travelers to look beyond the typical beach resorts and discover the rich tapestry of experiences that this stunning coastline offers.
Discovering St. Elizabeth
The inaugural episode takes us to St. Elizabeth, a region celebrated for its breathtaking landscapes, including the iconic Lover’s Leap and the serene YS Falls. Viewers are treated to a visual feast as they explore picturesque resorts and immerse themselves in the local culture. The mantra “Be a traveler, not a tourist” resonates throughout the episode, urging visitors to engage with the community and its traditions.
One highlight is a visit to Little Ochi, a beloved restaurant known for its fresh seafood. Here, viewers can almost taste the local delicacies, prepared with ingredients sourced right from the surrounding waters. The vibrant flavors of Jamaica come alive, showcasing the island’s culinary heritage.
Authentic Local Encounters
But it’s not just about the stunning views and delicious food. The documentary introduces us to the heart and soul of the South Coast—its people. Meet Captain Dennis, a local guide on the Black River, who shares fascinating stories about the area’s rich natural history. His passion for the environment is infectious, making viewers feel as if they’re right there with him, exploring the lush landscapes.
The episode also shines a light on the shrimp harvesting community in Middle Quarters. Here, we witness the age-old methods used by hardworking locals, giving us a glimpse into their daily lives and the traditions that have been passed down through generations.
A Taste of Culture
For those curious about Jamaica’s deep cultural roots, a visit to Appleton Estate is a must. The documentary takes us on a tour of this historic rum production site, where the centuries-old tradition of rum-making is brought to life. It’s a fascinating look at how this industry has shaped not just the economy, but also the culture of the region.
According to Hon. Edmund Bartlett, Jamaica’s Minister of Tourism, the series aims to reveal the island’s true essence. “This series is about showing the world that Jamaica is not just beautiful beaches,” he explains. “The South Coast exemplifies this impeccably, offering travelers an experience that is as soulful as it is scenic.”
A Fresh Perspective on Jamaican Travel
The South Coast has long been a hidden gem, attracting those seeking something beyond the conventional tourist hotspots. With Jamaica Is, the Jamaica Tourist Board is inviting travelers to explore the uncharted corners of the island while connecting with its vibrant culture.
Each episode promises to bring audiences closer to the heart of Jamaica. By featuring stunning natural landscapes, mouthwatering local cuisine, and rich traditions, the JTB hopes to change perceptions about Jamaican travel. This is a place where culture is as rich as the scenery, and the connections made are as meaningful as the experiences.
What’s Next?
As the documentary series unfolds, viewers will discover how Jamaica’s South Coast is more than just a destination; it’s a living history waiting to be explored. With new episodes dropping every month, prospective visitors are encouraged to step off the beaten path and immerse themselves in the island’s enduring elegance and warm hospitality. Are you ready to uncover the treasures that lie beyond the postcard beaches?