Wray’s 43: A New Chapter in Jamaican Rum Heritage
For nearly 200 years, J. Wray & Nephew has been a cornerstone of Jamaican culture, weaving itself into the fabric of our island life. Today, this iconic brand is unveiling Wray’s 43, a limited-release white rum that promises to elevate your drinking experience. Bottled at a robust 43% ABV, Wray’s 43 is not just another rum; it’s a celebration of Jamaica’s rich flavors and vibrant spirit.
A Unique Blend of Flavors
Wray’s 43 is crafted from a unique blend of unaged Jamaican white rum, showcasing delightful notes of rich fruits, charred pineapple, and a hint of molasses. Unlike the well-known Overproof rum, Wray’s 43 stands on its own as a distinct expression. It offers a smooth, naturally sweet profile while maintaining the bold character that Wray & Nephew is famous for. David Morrison, the deputy master blender at J. Wray & Nephew, expressed his excitement about this new release, stating, “We have listened to our community and are providing rum lovers with a fresh way to experience the tropical flavors of Jamaica rum whilst staying true to the product’s authenticity. Full-flavour guaranteed!”
Perfect for Mixing
What makes Wray’s 43 particularly special is its versatility. It’s ideal for long drinks, making it a perfect companion for mixers like pineapple juice, ginger ale, or coconut water. The signature serve, Wray’s 43 & Pineapple, is a delightful combination of 25ml of Wray’s 43 topped with pineapple juice and garnished with either fresh pineapple or a lime wedge. Imagine sipping this refreshing drink while lounging on a beach or at a lively backyard gathering—pure bliss!
Availability and Pricing
For those eager to get their hands on this new rum, Wray’s 43 is available exclusively through Booker for convenience store distribution and Amazon for direct consumer purchase, with a recommended retail price of £25. It’s a small price to pay for a taste of Jamaica’s vibrant spirit, wouldn’t you agree?
A Legacy of Authenticity
J. Wray & Nephew has been an intrinsic part of Jamaican culture since its founding in Kingston in 1825. The brand is synonymous with authenticity and craftsmanship, ensuring that every bottle of Wray & Nephew rum, including Wray’s 43, is distilled and bottled right here in Jamaica. This commitment to quality means that every sip delivers the true essence of Jamaican rum, a fact that many locals take pride in.
What Do the Locals Think?
The buzz around Wray’s 43 is palpable. Locals are excited about this fresh offering, with many expressing their eagerness to mix it into their favorite cocktails. “I can’t wait to try it with ginger ale,” said a Kingston bartender. “It’s going to be a game-changer for summer parties!”
As Wray & Nephew continues to innovate while honoring its rich heritage, one can’t help but wonder: What will they think of next? With Wray’s 43, it seems they are just getting started on a new journey of flavor and experience. Are you ready to join in on the celebration?