Breaking Barriers: Women in Fintech and Financial Services
In recent years, the fintech landscape has witnessed a remarkable transformation, particularly in the representation of women. Digital platform 9 Payment Service Bank (9PSB) has taken a bold stance in recognizing the strides women have made in this sector, despite the myriad challenges they face. This acknowledgment was prominently featured during the 2024 Digital Pay Expo and Exhibition held in Lagos, where the theme was ‘Redefining Payment.’
A Platform for Change
Branka Mracajac, the Managing Director and Chief Executive Officer of 9PSB, delivered a compelling address at the event, specifically during a session dedicated to Women in Fintech. Titled ‘Inclusive Finance for SMEs,’ this session aimed to mentor female undergraduates from various institutions across Lagos State. Mracajac’s insights highlighted the significant breakthroughs women have achieved in the fintech sector and the Small and Medium Scale Enterprises (SMEs) space, showcasing a stark contrast to the past.
The Rise of Women in Leadership
Mracajac emphasized that while women continue to compete with their male counterparts for leadership positions, there is a noticeable shift in the dynamics of the industry. More women are stepping into key executive roles within finance and fintech, signaling a positive trend toward gender equality in a traditionally male-dominated field. This change is not merely a statistic; it represents a cultural shift that is gradually dismantling the barriers that have long hindered women’s progress.
Addressing Gender Disparity
The fintech industry is increasingly aware of the gender disparity that has persisted for years. Efforts are being made to foster inclusivity and financial empowerment, ensuring that women have equal opportunities for growth and development. Mracajac pointed out that the landscape is evolving, and with it, the potential for women to thrive in various sectors, including fintech.
Empowering Future Generations
One of the key messages from Mracajac’s address was the importance of mindset and education for women aspiring to enter the fintech space. She encouraged women to work hard, acquire the necessary skills, and seek out mentors who can inspire them. “Women are founding many business entities and SMEs,” she noted, underscoring the entrepreneurial spirit that is becoming increasingly prevalent among women.
The Call for Role Models
Mracajac’s call for more prominent female leaders in fintech resonates deeply within the community. She reflected on her own experiences, noting that the lack of visible role models in her time made it challenging for aspiring female professionals. However, she believes that the current generation of women has the opportunity to change this narrative. By staying focused, connected, and proactive in seeking opportunities, women can carve out successful careers in fintech.
A Collective Effort
The session at the Digital Pay Expo was not just a platform for Mracajac’s insights; it also featured other influential female CEOs in the fintech sector. Leaders like Ronke Kuye from Shared Agent Network Expansion Facilities Limited (SANEF), Dr. Markie Idowu of Xpress Payment Solutions Limited, Kemi Okunsanya from Hydrogen, and Yemi Keri of Heckerbella Limited joined the conversation, further enriching the dialogue around women’s empowerment in fintech.
Their collective presence underscored the importance of collaboration and support among women in the industry. By sharing their experiences and insights, these leaders are paving the way for future generations, demonstrating that success is attainable through perseverance and community.
Conclusion
The narrative surrounding women in fintech is one of resilience, empowerment, and transformation. As more women break through barriers and assume leadership roles, the industry is not only becoming more inclusive but also more innovative. The ongoing efforts to mentor and support aspiring female professionals are crucial in ensuring that the progress made continues to flourish, creating a more equitable financial landscape for all.