Government Collaboration to Foster Entrepreneurship and Innovation: Support for Fintech Startups, Pre-Seed Investments, and Over 21,000 Women Entrepreneurs

The Tech Panda Takes a Look at What’s Buzzing in the Startup Ecosystem

India’s startup ecosystem is experiencing a remarkable surge, with over 150,000 Department for Promotion of Industry and Internal Trade (DPIIT) registered startups and more than 100 unicorns emerging in recent years. This vibrant landscape is largely driven by the fintech sector, which is redefining access to financial services and empowering small businesses across the nation. YES BANK is stepping up as a catalyst for innovation and collaboration in this dynamic sector, reinforcing its commitment to fostering growth in the fintech space.

The Expanding Opportunities in Indian Fintech

The opportunities within the Indian fintech ecosystem are vast, particularly given the relatively low penetration of financial services in the country. When compared to major economies, India lags significantly across various segments such as insurance, lending, neo-banking, and mutual fund assets, with gaps ranging from three to five times. This disparity presents a substantial growth opportunity for fintech companies looking to innovate and expand their offerings.

Moreover, the focus on women entrepreneurs is gaining momentum. A report from the Ministry of Women and Child Development highlights that empowering women entrepreneurs could create over 150 million new jobs in the next decade. The UN’s Gender Equality and Youth Development report further emphasizes that achieving gender equality could contribute an additional US$700 billion to India’s GDP by 2025, boosting overall economic growth by 1.4%.

Government Collaboration for Entrepreneurship & Innovation

In January, a significant collaboration was announced between the DPIIT and ITC Limited, one of India’s leading diversified conglomerates. This partnership aims to accelerate startup growth and technological advancement while creating viable market opportunities for startups nationwide. ITC plans to deploy startup solutions in critical areas such as digital platforms for Manufacturing Execution Systems (MES) and renewable energy integration.

Joint Secretary of DPIIT, Sanjiv Singh, noted that this initiative aligns with the Government of India’s flagship programs, including Startup India, Make in India, and AatmaNirbhar Bharat. It represents a crucial step towards achieving Vision 2047, promoting inclusive and sustainable growth through innovation-led entrepreneurship. Dr. Sumeet Kumar Jarangal, Director of Startup India, echoed this sentiment, emphasizing the commitment to facilitating market access for startups through ITC’s extensive network.

Anil Rajput, President of ITC Corporate Affairs, highlighted that the Memorandum of Understanding (MoU) would create value for both startups and ITC, focusing on digital solutions for operational excellence and sustainability.

A Program to Support Fintech Startups

YES BANK, in collaboration with the Reserve Bank Innovation Hub (RBIH) and S.P. Jain Institute of Management and Research (SPJIMR), has launched the Frictionless Finance Accelerator Programme. Unveiled on National Startup Day, this initiative aims to support fintech startups in overcoming critical challenges, scaling their innovations, and driving financial inclusion.

The program offers startups access to expertise from RBIH, academic resources from SPJIMR, and industry knowledge from YES BANK. It focuses on solutions in digital lending, AI-powered risk management, blockchain-based payments, and financial inclusion. Platforms like YES Connect provide startups with tools to navigate regulatory frameworks and optimize business models, fostering partnerships between fintechs, industry leaders, and regulators.

Prashant Kumar, Managing Director & CEO of YES BANK, emphasized the importance of supporting fintech startups as they lead the transformation of India’s startup ecosystem. He stated, “The future is one of interconnectedness, powered by technologies that once seemed impossible.”

US$30 Million Fund II for Pre-Seed Investments

Eximius Ventures, a venture capital firm focused on pre-seed investments, has launched its second fund with a target corpus of $30 million. Fund II aims to invest in 25-30 companies across sectors such as fintech, artificial intelligence (AI), software-as-a-service (SaaS), frontier tech, and consumer tech, with initial investments of $500,000 each.

The firm has already made investments in four companies within the consumer tech and AI/SaaS sectors, continuing its philosophy of focused pre-seed investments rather than a broad approach. Pearl Agarwal, Founder and Managing Partner at Eximius Ventures, stated, “At a time when funding is becoming increasingly selective, Eximius is doubling down on pre-seed startups to drive momentum in India’s innovation ecosystem.”

Early-Stage Fintech Fund Raises INR 200 Crore

IIFL Fintech Fund, an early-stage fund dedicated to the fintech sector, has successfully closed its second fund, raising INR 200 crore from high-net-worth individuals (HNWIs), ultra-high-net-worth individuals (UHNWIs), and family offices. The fund aims to invest in the next generation of fintechs in India, including those focused on generative artificial intelligence.

Since its inception in 2021, the IIFL Fintech Fund has made 14 investments across various fintech segments, with a portfolio that has delivered impressive revenue growth and a 0% write-off rate. Prakash Bulusu, Joint CEO of IIFL Capital Services, noted the strong interest from investors, highlighting that India’s fintech sector is expected to grow significantly compared to other segments.

Support for Women Entrepreneurs with Access to Finance & Skill Development

In a bid to empower women entrepreneurs, Indian FinTech Tide has partnered with the Ubuntu Consortium, a coalition of Women Entrepreneurs Associations. This collaboration aims to equip women entrepreneurs across India with the skills, tools, and resources necessary to elevate their businesses.

The partnership will focus on building skills, providing training, and enhancing financial literacy, ensuring that women entrepreneurs receive the support they need to thrive. Initiatives will include workshops on financial management, digital marketing, and credit readiness, addressing the unique challenges faced by women in accessing funding.

K. Ratna Prabha IAS, President of the Ubuntu Consortium, expressed the commitment to creating an ecosystem where women entrepreneurs can flourish, marking a significant step towards bridging the gender gap in entrepreneurship.


The Indian startup ecosystem is buzzing with innovation and opportunity, particularly within the fintech sector. With government collaborations, dedicated funds, and a focus on empowering women entrepreneurs, the landscape is ripe for growth and transformation. As these initiatives unfold, they promise to reshape the future of entrepreneurship in India.

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