Reclaiming Coffee: Bartholomew Jones and the Fight for Economic Justice
In the heart of Memphis, a revolution is brewing—not just in the coffee cups of its residents, but in the very fabric of the coffee industry itself. Bartholomew Jones, a Memphis rapper turned entrepreneur, is on a mission to reshape the narrative surrounding coffee, transforming it from a symbol of exploitation to one of empowerment. “This isn’t just about coffee—it’s about economic justice. It’s about reclaiming what was stolen,” he asserts, highlighting the deep-rooted issues of ownership and representation in a billion-dollar industry.
The Historical Context of Coffee
Coffee’s journey began in Ethiopia, where it was first discovered and cultivated. However, as it spread across the globe, it became inextricably linked to the transatlantic slave trade. Enslaved Africans were forced to cultivate coffee in the Caribbean and the Americas, laying the groundwork for what would become a $500 billion industry. Despite this rich history, the ownership of coffee remains predominantly in the hands of non-Black individuals and corporations. Today, Black people are often relegated to the roles of laborers rather than owners, a stark reminder of the systemic inequalities that persist.
Cxffeeblack: A New Paradigm
Enter Cxffeeblack, Jones’s innovative coffee brand that seeks to change the status quo. By hiring and training young Black creatives in Memphis, Cxffeeblack is not just selling coffee; it’s creating pathways into the coffee industry for those who have historically been excluded. Jones emphasizes the importance of this initiative, stating, “For centuries, coffee has been taken from Black hands. We’re taking it back.” This reclamation is not merely symbolic; it is a tangible effort to empower the next generation of Black entrepreneurs and creatives.
Empowering Young Creatives
At the core of Cxffeeblack’s mission is the commitment to mentorship and education. Jones is focused on equipping young Black individuals with the skills necessary to thrive in various aspects of the coffee business, including roasting, supply chain management, marketing, and entrepreneurship. This hands-on approach not only fosters professional growth but also instills a sense of pride and ownership in the process. By investing in their futures, Jones is helping to build a community that can challenge the historical injustices tied to coffee production.
Investment Opportunities: A Call to Action
Cxffeeblack is not just a coffee brand; it’s a movement that invites others to join in its mission. Through a WeFunder campaign, Jones is offering individuals the chance to invest in one of the Blackest coffee brands in America. For those willing to invest $10,000 or more, the rewards are enticing: free Gold Brew for life and first dibs on exclusive franchising and wholesale opportunities set to launch in 2026. This model not only democratizes investment in the coffee industry but also allows supporters to be part of a transformative journey toward economic justice.
A Community-Centric Approach
The ethos of Cxffeeblack extends beyond coffee sales; it is deeply rooted in community engagement. Jones is committed to creating a space where young Black creatives can thrive, collaborate, and innovate. By fostering a culture of inclusivity and support, Cxffeeblack aims to redefine what it means to be part of the coffee industry. This community-centric approach is vital in addressing the historical disparities that have long plagued the sector.
Media Engagement and Future Prospects
As Cxffeeblack continues to grow, Jones is eager to share his story and the brand’s mission with a broader audience. Media opportunities are available for interviews, behind-the-scenes access at the Memphis café, and investor events. This outreach is crucial for raising awareness about the brand’s objectives and the larger conversation surrounding economic justice in the coffee industry.
The Path Forward
Bartholomew Jones’s journey from rapper to coffee entrepreneur is a testament to the power of creativity and resilience. By reclaiming coffee for the Black community, he is not only addressing historical injustices but also paving the way for future generations. Cxffeeblack stands as a beacon of hope, illustrating that economic empowerment is possible when communities come together to challenge the status quo. As the coffee industry continues to evolve, the impact of initiatives like Cxffeeblack will resonate far beyond the borders of Memphis, inspiring others to join the fight for economic justice.