North America’s Tourism Surge: A New Era for Travel

The latest report reveals an exciting trend in the tourism sector: the United States and Canada are leading a remarkable surge in North American tourism, outpacing popular destinations like Costa Rica, Cuba, and Jamaica. With record arrivals and hotel occupancy rates, the momentum is undeniable.

A Closer Look at Tourist Arrivals

In 2025, the U.S. is projected to send approximately 3.0 to 3.5 million tourists to South America, making it the largest non-regional source of visitors. Colombia alone welcomed around 1.2 million American travelers in 2024, showcasing the strong ties between these regions. Meanwhile, Canada is also stepping up its game, with a notable increase in travel to South America, particularly Argentina, where Canadian spending jumped by 148% in summer 2024 compared to the previous year.

“Canadians are discovering the beauty of South America,” says travel expert Maria Torres. “The favorable exchange rates make it an attractive option.”

Hotel Occupancy Rates on the Rise

The hotel industry in South America is thriving, with occupancy rates soaring in 2025. Brazil, Peru, and Chile are leading the charge, with hotels reporting occupancy levels nearing pre-pandemic figures. U.S. travelers, who tend to stay longer and spend more, are a significant factor in this growth. In Colombia, for instance, Americans make up 25% of all foreign visitors, filling hotels in cities like Cartagena and Medellín.

“Hotels are buzzing with activity,” notes hotel manager Carlos Ramirez. “We’re seeing a mix of leisure and business travelers, and it’s fantastic for our local economy.”

Record-Breaking Statistics

Brazil is experiencing a tourism boom, welcoming 5.33 million international tourists in the first half of 2025—nearly 50% more than the same period in 2024. This surge positions Brazil to potentially reach 8 million visitors by the end of the year. Colombia also broke its tourism record, receiving 6.7 million non-resident visitors in 2024, with U.S. tourists leading the charge.

“Colombia is on the rise, and we’re just getting started,” says tourism official Juan Pablo. “Our goal is to reach 7.5 million visitors by 2026.”

What’s Driving This Boom?

Several factors are fueling this tourism surge. The strength of the U.S. dollar against South American currencies makes travel more affordable for North Americans. Additionally, improved air connectivity has made it easier for travelers to reach South America, with new direct flights from major cities.

“Traveling to South America has never been easier,” says airline representative Lisa Chen. “We’re seeing more routes and increased capacity to meet the growing demand.”

Cultural Events and Marketing Efforts

High-profile events, like Shakira’s world tour and major concerts, have drawn international crowds, filling hotels and boosting local economies. National tourism boards are also ramping up marketing efforts, showcasing the diverse attractions of countries like Colombia and Brazil.

“Events like these create a buzz that lasts long after they’re over,” explains cultural promoter Ana Maria. “They put South America on the map for many travelers.”

As North America continues to lead the charge in tourism, the future looks bright for South American destinations. With a mix of cultural richness, affordability, and improved accessibility, travelers are eager to explore the wonders of this vibrant region. What will your next adventure look like?