The Resurgence of Bag Charms: A Trend Worth Adorning
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Bag charms are back in a big way, transforming even the most minimalist wardrobes into vibrant showcases of maximalist style. From the runway to social media and street style, this undeniably fun accessory has captured the hearts of fashion enthusiasts everywhere.
The TikTok Effect: #Birkinify
The bag charm revival kicked off with the trending TikTok hashtag “#birkinify” in 2024. Users began adorning their handbags—whether it be the iconic Hermès Birkin or other styles—with an array of charms, keychains, twillies, and beads. Just as the trend seemed to wane, a new wave emerged with the introduction of Labubu, a collection of whimsical bag charms that sparked a second wave of charm mania.
Celebrity Endorsements
A-listers like Blackpink’s Lisa and Dua Lipa have been spotted flaunting these mega-viral accessories, often sold in randomized blind boxes. Between August 15 and 22, online resale marketplace StockX and Walmart collaborated for daily drops of Pop Mart’s sought-after Labubus. For those hunting for more of Pop Mart’s elusive pendants and blind boxes, KicksCrew has become a go-to destination for collectors.
A Curated Collection of Bag Charms
From independent designers to renowned fashion houses, the market is brimming with playful yet chic bag charms. Here’s a curated selection of 22 standout pieces that embody this delightful trend.
Loewe x Paula’s Ibiza Banana Cut-Out Charm
Loewe’s Paula’s Ibiza summer collections have produced some of the most coveted bag charms. The banana charm, in particular, has recently seen a significant price drop, making it a must-have for fashion aficionados.
Free People Friendship Swag Charm
Available in two charming varieties, this piece adds a touch of whimsy to any handbag.
Pop Mart The Monsters Labubu Big into Energy Pendant
No explanation necessary—this charm is a favorite among collectors and trendsetters alike.
Jellycat Amuseables Coffee Bean Plushie Bag Charm
This plush favorite brings a cozy vibe to your bag, perfect for those who love a touch of softness in their accessories.
Versace La Medusa Charm
Available in four colorways, this charm is not only stylish but also deeply discounted, making it a savvy purchase.
Clare V. Oui Non Fob Multi
Clare V. is known for her fun-meets-fashionable handbag accessories, including removable bag straps and, of course, bag charms.
Anthropologie Party Bag Charm
An Anthro best-seller, this charm is part of a larger collection that includes bag charms, shoe charms, and jewelry charms.
Veronica Beard Croc-Embossed Zip Pouch Bag Charm
This practical pouch, crafted from premium croc-embossed leather, combines functionality with style.
Maison de Sabre The Sabremoji Fruit Charm
Designed to fit an Apple AirTag perfectly, this charm is both functional and fashionable, available in multiple fruit varieties.
Gucci Dog-Shaped Bag Charm
For pet lovers, Gucci offers a delightful dog-shaped charm, alongside a cat-shaped option for feline fans.
BaubleBar Custom Pisa Bag Charm
This customizable charm allows you to select 10 beads from a variety of fun options, making it a unique addition to your collection.
Madewell Double Heart Beaded Bag Charm
A more neutral take on the heart design, this charm is perfect for those who prefer subtlety.
Loewe Squid Bag Charm in Wool Felt
No one does charms quite like Loewe, and this squid charm is a testament to their creativity and craftsmanship.
Coach Cherry Bag Charm
Coach continues to dominate the bag charm scene with their playful and stylish designs.
Fenty Beauty by Rihanna Smurfette Smooches Lip Essentials Duo + Keychain
Lastly, cosmetics doubling as decorative keychains have been trending, showcasing the versatility of bag charms in today’s fashion landscape.
Bag charms are not just accessories; they are statements of personality and style. Whether you prefer whimsical designs or chic elegance, there’s a charm out there that perfectly complements your unique aesthetic.