Robbie Williams Named FIFA Music Ambassador
Pop sensation Robbie Williams has officially stepped into the role of FIFA Music Ambassador, a position that aims to bridge the worlds of music and football. Known for his chart-topping hits like "Rock DJ," "Angels," and "Candy," Williams is set to enhance the emotional experience of football fans globally. His appointment is part of FIFA’s initiative to deepen fan connections and elevate the overall atmosphere of the game.
The First Official FIFA Anthem: "Desire"
As part of his new role, Williams has co-written "Desire," the first official anthem for FIFA. This song is designed to accompany players as they walk onto the pitch, creating a powerful atmosphere before matches. The anthem will debut at the opening match of the Club World Cup in Miami, marking a significant moment in the intersection of music and sports.
A Personal Connection to Football and Music
Williams expressed his excitement about the role, stating, “Music and football bring people together like nothing else.” He emphasized the universal languages of connection, emotion, spirit, and community that both music and football embody. For Williams, this collaboration is deeply personal, as both music and football have been integral parts of his life for as long as he can remember.
Collaboration with Renowned Artists
The anthem "Desire" was co-written alongside talented collaborators Karl Brazil, Owen Parker, and Erik Jan Grob. Notably, the track features Italian singer Laura Pausini, who brings her own unique flair to the song. Williams praised Pausini, stating, “It’s a real honor that Laura Pausini accepted my invitation to feature on the song – she’s an incredible artist with the perfect voice.”
The Emotional Build-Up Before Kick-Off
In discussing the creative process behind "Desire," Williams shared his intention to capture the essence of football: “I wanted to create something that captures all of it — the passion, the nerves, the pride, and the majesty of that feeling just before kick-off.” This sentiment resonates with fans who understand the thrill of anticipation that accompanies a match.
Laura Pausini’s Enthusiasm
Laura Pausini, who gained fame after winning the Sanremo Music Festival in 1993, expressed her excitement about collaborating with Williams. She described the song as “amazing” and “really touching,” reflecting on her childhood memories of football in Italy. Pausini noted the significance of performing live with Williams in front of passionate football fans, highlighting the unique blend of music and sport.
Upcoming Performances and Releases
As Williams embarks on this new chapter, he is also wrapping up the UK leg of his tour, with upcoming concerts scheduled in Ireland, Spain, and Italy. Fans can look forward to his new album, "Britpop," set to be released this autumn, further solidifying his presence in the music industry.
A New Era for FIFA and Music
With Robbie Williams at the helm as FIFA Music Ambassador, the integration of music into the football experience is poised to reach new heights. The debut of "Desire" at the Club World Cup is just the beginning of what promises to be an exciting journey, blending the passion of football with the universal language of music.